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Hello
and welcome, thanks for checking out this web site, I hope you've
enjoyed the illustrations found within. Normally I write these
biography things in the second person, as if I am being interviewed,
it certainly makes them easier to write. It's funny, but in person
you can't get me to shut up, but ask me to write something about
myself and I don't know what to say. I guess nobody is looking
to hire a public speaker anyhow, so here I go...
I as a visual artist I always feel that one's work should
speak for itself, but often I myself like to read about a fellow
artist's background, training, and possibly, the way they conduct
business. Likewise, it's interesting to find out where a person
was born and raised, if they have a family, how old they are
and what their long term creative objectives are. Given this
interest in the background of other creative people, I thought
I should mention a bit about myself as well.
I was born long ago, in another century, on a cold December
night in the industrial town of William's Lake, but we soon moved
to Vancouver and then Kamloops. My parents were both accountants
so I grew up in a household of business minded people, and my
bothers and sister and I all had offices of our own - on Saturday
and Sundays anyhow- at my late Father's
accounting practice in Kamloops, British Columbia. Both at home
and in 'my' office, I drew constantly, no, not financial illustration
as I do now, but Star Wars ships and robots, warriors and dragons,
and mutants. I have always loved to both write and draw my own
stories, and actually set out to be a writer instead of an illustrator
in my early 20's but found plenty of success with my art, and
pursued it as a career, allowing my writing to assume the secondary
role as a much loved hobby. I am happily married to my wife Brooke
and together we have two lively, joyous daughters, while I have
a wonderful son as well, from a previous relationship who lives
with us half the time.
Artistic Background
While I had been selling art and illustrations for many years,
I decided to add the graphic design skill set to my portfolio
and was accepted into the Graphic Design and Illustration program
at Capilano
College in Vancouver British Columbia, which I highly recommended
to anyone wanting to make a living as an illustrator or designer.
I graduated in 1999 but found that I preferred being an illustrator
to a designer,
due mostly to the pre-press headaches I suppose, however, it
has certainly been helpful to know what designers go through
when taking a job to press, making a web site or having to deal
with out side contractors, such as myself. Understanding the
designer lingo of file formats, resolution terms, and such slang
as ftp, CMYK, RGB, Tiff, psd, jpeg, gif, dot gain, pantone, lossy
and a thousand other terms have also been invaluable to me, and
I believe much of my success can be attributed to this knowledge
of the industry. I have taken jobs to press myself, for self
promo pieces or for a client who either wasn't already working
with a designer or didn't know they needed one, or couldn't afford
one. I admire designers, especially how they make it all look
so easy, but I like to work at night, in my home studio, and
with my acrylics and brushes, so remaining a devoted illustrator
is my goal.
How I work
I work in a three room studio, one room is the office where I
do all the scanning and computer work, another is the photography
area and wood work shop, and the third area is the library and
painting studio with its stereo, rows of reference books and
two drawing tables. I usually work in acrylics on board, ink
or pencil, as well as do some computer colorization of ink drawings
and whatnot. Most images shown on this site are destined for
print usage, often for annual reports or corporate magazines,
news letters and such, and therefore need to be photographed
professionally. I have access to this service for a fee of $50
per session. Our office is equipped with a fairly powerful computer
system hooked to ADSL high speed internet, which I use to clean
up the digital photographs a of a client's work before loading
it to a client's ftp site. Most of the time a client only
asks for the rights to use the image, and doesn't actually want
the original art at all. I am usually happy to add the cost of
mailing the artwork to the client if they want to keep it, since
most assignments are so specific to a client's project that they
don't make for good stock imagery years down the road, likewise,
I produce a lot of images, and they are stacking up on my bookshelf.
In addition, an original work hanging in an office usually serves
as a reminder to the client of who supplied the image, and leads
to further assignments down the road.
How do I get paid?
If a new, potential client calls me up or emails me and wants
a quote, I usually ask what sort of price range they had in mind.
Who keeps the original, what size they want the final art to
be used at (which affects how large I do the original illustration).
I am not concerned with how wide the usage is, how big or how
small the client is, which country the email or call is coming
from, or whether I get my credits in the publication or product
opening. I am concerned with the detail and complexity of the
job, the possibility of changes after the sketches have been
approved, and if I am going to get paid within thirty days after
acceptance or not. All new clients are required to pay 50% up
front on a job before I commence work, but this amount can be
paid after the client has approved sketches if desired, but I
don't begin final work until the deposite arrives. The remainder
of the funds are preferably paid on acceptance of the work when
it arrives in the client's ftp or mail box (if on CD or original
art), and while I welcome checks in any currency, I prefer to
be paid via paypal
since it is instantaneous and once the deposit arrives, I can
get to the color portion of the job immediately.
My Production Timeline
I usually have between 3 and 6 jobs on the go at any one time,
many of them are in the sketch phase, some waiting for approval
from a designer's own client, while other assignments are lined
up to be painted. Usually it takes two weeks to receive an assignment,
do the sketches, get the deposit, then do the painting, get it
photographed and then sent to the client for approval. If you
have a rush job, and I am going to have to sneak it into the
line, it usually means I have to give up my weekend and evenings
to get the job done, and I will do it as long as the deposit
is paid and a slight 10-20% increase in the normal fee is tacked
on to the agreed upon price.
In Conclusion
I think that about covers it. I know that every client has his
or her own company protocols and payment terms, and many larger
advertising agencies pay up to 90 days after acceptance, and
I don't mind that as long as the deposit is paid and the payment
terms have been specified in advance. I don't work on spec and
I don't produce anything on a paid on publication basis (having
lost my shirt on this sort of project in earlier days).
I welcome any feed back you may be able to offer on my work
here, and let me know if there are any other designers I should
send an email too to inform them about my service. If you have
a project in mind but don't see an example of
the style or subject matter shown on this site, just drop me
a line and I can send you a link to another site or fellow artist
who might be able to help you out. If you are not a designer
or art director, but simply curious about becoming an illustrator,
such as if you are a student, I encourage you to write me as
well. This industry spans the globe, however it is a virtual
community like no other, designers, publishers and art directors
move around a lot, and junior members break off and start their
own firms all the time, so It's an excellent idea to both network
and introduce yourself to others in this field at every opportunity.
In closing, whether you're an established illustration buyer
or a curious student, I invite you to discuss a potential job
or just say hello.
Best Regards,

William McAusland
Creative Director
McAusland Studios / Artmotive.com
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